The Rivalry in Your Customer’s Brain | Neuromarketing

Simplistic explanations of consumer behavior abound. Push this button, trigger that emotion, pitch to a particular need, and people will buy. The decision making process is much more complex, of course…  many of our mental processes aren’t simple linear deductions, but rather a process of weighing conflicting inputs and priorities to arrive at a conclusion. That applies to interpreting our sensory inputs, making decisions, and more. When we say we are “of two minds” on an issue, we aren’t exaggerating and are often understating the case.

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