B2B Lead Optimization: Why cheap leads can be so expensive | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

October 16, 2011 Leave a comment
Categories: Marketing

Greater Reading Chamber of Commerce & Industry recognizes Rising Stars

October 8, 2011 Leave a comment

The Greater Reading Chamber of Commerce & Industry honored its Rising Stars, young professionals who excel in their careers and give back to their communities, at a “Meet the Stars Under the Stars” reception Thursday night at the Reading Public Museum Planetarium.

The Rising Stars are Lenin Agudo, Hamid Chaudhry, Aaron Costenbader, Kristi Gage-Linderman, Michele L. Richards and Ruthann J. Woll.

via Reading Eagle –  Greater Reading Chamber of Commerce & Industry recognizes Rising Stars

Categories: General Business News

Is mimicry the key to sales?

October 4, 2011 Leave a comment
Categories: Marketing

Two ex-Berkshire Bank Branches to Close

October 1, 2011 Leave a comment

Customers Bank, which finalized its acquisition of Berkshire Bancorp Inc. on Sept. 17, said Friday that two of the five former Berkshire Bank branches will be closed by year’s end.

The offices are at 555 Penn Ave., West Reading, and 2493 Bernville Road, Bern Township.

Jay S. Sidhu, chairman and chief executive of Customers Bank, based in Wyomissing, said the branches, which Berkshire bought from Fleetwood Bank in 2007, were unprofitable for both of those banks.

Sidhu said accounts held at those branches and their employees, whose number he could not provide, will be consolidated into other branch locations.

via Berks business log: Two ex-Berkshire Bank branches to close.

ServiceMark to merge into UGI Utilities

October 1, 2011 Leave a comment

Beginning Saturday, ServiceMark will merge into UGI Utilities Inc., both of Green Hills.

“The consolidation in the Reading area was because of the continued downturn in the economy and because of the significant downturn in the new home construction market,” said Joseph J. Swope, communications manager for UGI Utilities Inc.

Both companies are subsidiaries of UGI Corp., Valley Forge.

via Reading Eagle – ServiceMark to merge into UGI Utilities

Categories: General Business News

EnerSys To Launch Joint Venture In Germany

October 1, 2011 Leave a comment

EnerSys Inc., the Bern Township battery maker, announced Wednesday that it has entered into a definitive agreement to launch a joint venture in Germany to produce large-format lithium-ion battery cells.

“We have a controlling, majority interest in the joint venture,” said Richard W. Zuidema, executive vice president at EnerSys.

via Reading Eagle – EnerSys joins battery pact in Germany.

Categories: General Business News

Upside of Irrationality: Chapter 8

October 1, 2011 Leave a comment
Categories: Economics, Video