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Behavioral Economics

Here’s a book every businessman should read: Predictably Irrational: The Hidden Forces That Shape Our Decisions
 

The new discipline of behavioral economics replaces economic theory with verifiable, observable facts. Here are some hilites from the author’s blog:

Upside of Irrationality: Chapter 1
Upside of Irrationality: Chapter 2
Preferences leading to choices?

Categories: Economics

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