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Value Proposition: How to use social media to help discover why customers buy from you

“…we see an increased need to help marketers discover what value they truly offer customers. That word – discover – is key. You simply cannot dictate your value to your customers. You have to determine what truly works for them.”

“One of the biggest untapped resources for making that discovery is social media.”

via MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas » Value Proposition: How to use social media to help discover why customers buy from you.

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