Home > Marketing > Consumer Marketing: All that stands between you and Walmart is a good story

Consumer Marketing: All that stands between you and Walmart is a good story

August 4, 2011 Leave a comment Go to comments

“A manufacturer in China can make it cheaper. Your customers can buy it cheaper used, on Amazon, or from a big-box store like Walmart. So if you can’t win on price, all that stands between you and the barbarians at the gate is a good story…”

via MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas » Consumer Marketing: All that stands between you and Walmart is a good story.

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