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Relaxed Customers Buy More

Think the way to sell more is to have a frenetic pitchman whip customers into a buying frenzy? Actually, relaxed customers are bigger spenders. A new study that will appear in the Journal of Marketing Research found that relaxed subjects would pay about 15% more for a variety of goods and services than less-relaxed subjects.

via The Relaxation Effect: Relaxed Customers Buy More | Neuromarketing.

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Categories: Marketing
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