Author Archive

Jobless Rates for July Mixed

August 30, 2011 Leave a comment

Unemployment in Reading decreased in July to 12.8 percent, down from a revised 12.9 percent for June, while Berks County’s increased to 8.3 percent, according to statistics provided today by the state Department of Labor and Industry.

The seasonally adjusted county jobless rate rose 0.3 percentage points from the 8.0 percent reported in June and dropped 0.9 percent from July 2010.

In the city, the unemployment rate was down from 13.3 percent a year earlier. This rate is not seasonally adjusted.

In July, Reading’s unemployment rate dropped to the fourth-highest among the state’s 80 largest municipalities.

via Reading Eagle – Jobless rates mixed in July

Muhlenberg Companies to Close

August 30, 2011 Leave a comment

Two sister powder-coatings companies in Muhlenberg Township have notified the state Department of Labor & Industry that they will be closing their plants and laying off 31 employees.

Tiger Drylac USA Inc. and Reading Powder Coatings Inc., at 1090 and 1100 Commons Blvd., respectively, reported that 23 people will be laid off and two workers possibly reassigned at Tiger DryLac, and eight people laid off and four workers possibly reassigned at Reading Powder Coatings.

The companies are expected to begin layoffs Dec. 19, with both plants closing permanently Dec. 30, according to Workforce Adjustment and Retraining Notification, or WARN, notices sent to L&I this month.

via Reading Eagle – Muhlenberg companies to close

Categories: General Business News

Dan Ariely » Asking the Right and Wrong Questions «

August 30, 2011 Leave a comment

From a behavioral economics point of view, the field of financial advice is quite strange and not very useful.

Read the rest at Dan Ariely » Asking the right and wrong questions «.

The Rivalry in Your Customer’s Brain | Neuromarketing

August 30, 2011 Leave a comment

Simplistic explanations of consumer behavior abound. Push this button, trigger that emotion, pitch to a particular need, and people will buy. The decision making process is much more complex, of course…  many of our mental processes aren’t simple linear deductions, but rather a process of weighing conflicting inputs and priorities to arrive at a conclusion. That applies to interpreting our sensory inputs, making decisions, and more. When we say we are “of two minds” on an issue, we aren’t exaggerating and are often understating the case.

Read More at Neuromarketing

Categories: Marketing

Retailers Try to Catch Up With Amazon

August 29, 2011 Leave a comment

Retailers are shoring up their e-commerce operations, playing catch-up as budget-conscious shoppers defect to such online merchants as…

“Many brick-and-mortar retailers have had their aha moment as Amazon continues to grow and the Internet is getting more viable,” said Mick Mountz, chief executive officer of Kiva Systems Inc., which has seen orders surge this year for the warehouse robots it sells to retailers

via Reading Eagle – Retailers try to catch Amazon

How Younger Adults React to Brands on Social Networks

August 29, 2011 Leave a comment

Older social media users have grown more likely to follow brands on social media sites as they’ve gained more experience interacting on them, but younger adults still outnumber them in this activity. Millennials’ enthusiasm for making friends with brands, though, may not be too far above average.

Nearly one in four millennials (23.5%) interacted with content from a brand’s Facebook page at least once a daily, vs. 17% of older adults who did the same. Millennials were also 4.4 percentage points more likely to interact with brand content between one and six times per week. While similar shares of both age groups interacted at lower frequencies, overall older adults were nearly twice as likely never to engage with brand content on Facebook.

How Younger Adults React to Brands on Social Networks – eMarketer

5 Berks Companies Rank on Inc.

August 27, 2011 Leave a comment

Five firms made the Inc. 5000 list and three of the selections are new to the prestigious list. Last year, only two companies made the list.

This year’s local winners:

NorthStar Solutions Group, a Spring Township business and information technology company, its first time, ranked No. 829.

Fidelity Technology Corp., a Muhlenberg Township defense contractor, which has made the list for the last several years, ranked No. 1412.

Caring Matters Home Care, a home health care provider at 1333 Wayne St., also a first-time placement, ranked No. 3494.

Gateway Ticketing Systems, a Boyertown software company, which has made the list a few times, ranked No. 4960.

Stevens & Lee, a law and business-services firm at 111 N. Sixth St., its first time on the list, ranked No. 4969.

via Reading Eagle – 5 Berks companies rank on Inc..

Categories: General Business News

Dan Ariely » Blog Archive Upside of Irrationality: Chapter 6 «

August 25, 2011 Leave a comment
Categories: Economics

Carpenter Technology Will Likely Leave Reading Area

August 25, 2011 Leave a comment

Carpenter Technology Corp. announced Wednesday that it plans to build a $500 million state-of-the-art manufacturing facility to serve its aerospace and energy markets, but most likely the plant would not be built in the Reading area.

via Reading Eagle – Carpenter to build plant, most likely elsewhere.

Categories: General Business News

Shareholder Meeting Set for Local Bank Merger

August 24, 2011 Leave a comment

Shareholders of Customers Bank and Berkshire Bancorp will vote on the merger of the banks at a joint meeting Sept. 6 at Crowne Plaza Reading, Wyomissing.

via Reading Eagle – Shareholder meeting set for local bank merger.