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Archive for the ‘Technology and Internet’ Category

Retailers Try to Catch Up With Amazon

August 29, 2011 Leave a comment

Retailers are shoring up their e-commerce operations, playing catch-up as budget-conscious shoppers defect to such online merchants as Amazon.com…

“Many brick-and-mortar retailers have had their aha moment as Amazon continues to grow and the Internet is getting more viable,” said Mick Mountz, chief executive officer of Kiva Systems Inc., which has seen orders surge this year for the warehouse robots it sells to retailers

via Reading Eagle – Retailers try to catch Amazon

How Younger Adults React to Brands on Social Networks

August 29, 2011 Leave a comment

Older social media users have grown more likely to follow brands on social media sites as they’ve gained more experience interacting on them, but younger adults still outnumber them in this activity. Millennials’ enthusiasm for making friends with brands, though, may not be too far above average.

Nearly one in four millennials (23.5%) interacted with content from a brand’s Facebook page at least once a daily, vs. 17% of older adults who did the same. Millennials were also 4.4 percentage points more likely to interact with brand content between one and six times per week. While similar shares of both age groups interacted at lower frequencies, overall older adults were nearly twice as likely never to engage with brand content on Facebook.

How Younger Adults React to Brands on Social Networks – eMarketer

Hidden Friction: The 7 Silent Killers of Conversion

August 15, 2011 Leave a comment

Excellent article at Marketing Experiments on website design issues that can kill your sales conversions:

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas » Hidden Friction: The 7 Silent Killers of Conversion.

Value Proposition: How to use social media to help discover why customers buy from you

July 26, 2011 1 comment

“…we see an increased need to help marketers discover what value they truly offer customers. That word – discover – is key. You simply cannot dictate your value to your customers. You have to determine what truly works for them.”

“One of the biggest untapped resources for making that discovery is social media.”

via MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas » Value Proposition: How to use social media to help discover why customers buy from you.

Managing social media in the office

July 24, 2011 Leave a comment

And human resources experts agree: Employers need a social media policy.

Karen B. Gokay, a senior human resources representative with Reading-Berks HR Management, Wyomissing, said a social media policy protects both the employer and the employee.

via Reading Eagle – Managing social media in the office.

Social Media Marketing – Reading, PA | A. F. Noll Website Design and Internet Marketing

July 14, 2011 Leave a comment

Local Mobile Marketing – Reading PA | A. F. Noll Website Design and Internet Marketing

July 14, 2011 Leave a comment